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IELTS Listening - Section 4

Questions 31-32

Section 4:
You will hear an extract from a university lecture on the topic of marketing.
First look at questions 31 to 40.

Now Listen carefully and answer Questions 31 to 40:

Complete the notes below.

Write NO MORE THAN THREE WORDS for each answer.



What is marketing?
31 .................... and .................... represent only two aspects of marketing.
Marketing involves
finding customers
ensuring customer satisfaction
16 ....................

Questions 33-34

Complete the chart below.

Write NO MORE THAN TWO WORDS for each answer.

Human needs
 
Physical needs
e.g. food, 33 .................... and ....................
Social needs
e.g. belonging
 
34 .................... needs
e.g. knowledge
Human wants Human demands
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Questions 35-38

Which market research method is used by each of these businesses?

Write the correct letters A-C next to questions 35-38.

A customer observation
B free offers 
C in-store surveys 
35 supermarkets .................... .
36 department stores .................... .
37 fast-food companies .................... .
38 theme parks .................... .

Questions 39-40

Complete the notes below.

Write NO MORE THAN THREE WORDS for each answer.

Product performance Customers are
poor
good
40 ....................
unhappy
39 ....................
delighted
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